How to Make an Ebook for Lead Generation

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The Ebook has been probably one of the most used tactics in inbound marketing to attract leads. By proposing a fair exchange, where the brand offers rich content and receives information from the lead, the ebook serves as a useful bait in digital marketing strategies.
But, After All, What is an Ebook?
In literal translation, ebook means electronic book. Therefore, we realize that they are books transferred to digital media. Modern literature has already absorbed the concept now we have large virtual bookstores that sell text content to be read-only digitally, on smartphones, tablets and even devices centered on reading, including the Kindle.
In contrast, whenever we talk about ebooks for digital marketing, the characteristics really are a little different. In inbound marketing, the ebook is established in order to educate your leads on important topics in the segment and demonstrate just how much your company is an expert on the subject. In other words: the ebook appears to demonstrate to the personas, according to the stage of the funnel they are in, everything you do, the method that you do it and how you is going to do it for them.
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