How Small Businesses Can Successfully Shift to Digital – business.com

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Even before the pandemic hit, businesses knew it was time for digital transformation. But the shift wasn’t a high priority – plans were either nonexistent or slow and steady.When the pandemic hit, however, employees were forced to jump into remote work immediately, and companies around the world were charged with transforming digitally in record time – whether they were prepared for it or not.Now, businesses are figuring out how to move their dust-gathering digital transformation strategies into swift action to meet new demands brought about by this pandemic. In doing so, they must carefully think through how they can not only implement effective change now but also sustain the positive impacts of digital transformation for years to come.The road to digital maturity is lined with hurdlesThe challenges businesses will face today in making the digital shift will be the same that have been holding them back for years. According to McKinsey & Co., only 30% of businesses experience a successful digital transformation. Knowing that has kept many business leaders from getting started in the first place.For companies that are undergoing a digital transformation, significant hurdles abound. Knowing about and preparing for these challenges beforehand, however, is one key to overcoming …

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