How Remedy is using digital marketing and commerce to drive conversion

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A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth. Remedy was founded in Melbourne in 2012 by Sarah and Emmet Condon and produces a range of fermented beverages, the flagship being Kombucha. The company today operates across A/NZ, Singapore, Canada and the UK with a range of products including coconut water, Switchel, Tepache and Soda. With a desire to build out its direct-to-consumer ecommerce and marketing automation capabilities, the company adopted Magento’s commerce platform as well as dotdigital’s email marketing platform in early 2019. Growing popularity and expansion of its brand and customer database made it vital to improve the way the business engaged consumers in the digital space, Remedy digital marketing and ecommerce manager, Tom Melenhorst, told CMO. The group was had previously lacked the ability to tailor and personalise content and communications.

Having selected Magento as its ecommerce foundation, Remedy chose dotdigital’s digital Engagement Cloud because it integrated seamlessly with the former and offered user-friendly segmentation, automation and customer data management capabilities. Given Remedy’s lean operating model, dotdigital’s comprehensive onboarding process was also a major …

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