How lockdown sparked a new wave of creativity in influencer marketing

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This is a guest post written by Aaron Brooks. Brooks is the co-founder of influencer marketing platform, Vamp.
Thanks to lockdown we already know we’re in for a year of re-runs on TV. Social distancing has made it impossible for shoots, with their many stylists, photographers and assistants, to go ahead and for new content to be created.
Magazines are in the same boat and we’ve seen quick-thinking publications, like Vogue, swap their usual celebrity covers for beautiful illustrations.
In advertising, digital content creators and influencers have proved a much-needed resource for brands. These one-man bands are usually the creative director, stylist, photographer, model and editor, all rolled into one. They’re used to creating content alone and have been able to continue, safely and at home. With our creative community’s help, Vamp has been able to run more than 480 brand campaigns since mid-March – and counting.
But what’s most surprising is the quality of this work. Far from creators simply making do, within these strict confines, their innovation and creativity has soared. All around the world, we’ve seen influencers pushing their innovative methods even further.
Global creativity spike
When lockdown began and flights were …

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