How Influencer Marketing Can Increase Brand Awareness

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Influencer marketing plays a major role in increasing brand awareness and recognition. Many companies are leveraging social media to gain new customers via Facebook, Instagram, Youtube and TikTok. However, they still lack an understanding over influencer marketing and the measurable impact it can have on their business.  If you can’t get past what you believe to be dumb luck and good genetics that have rewarded these influencers their huge followings and successful business model, then let’s shed some light (and by that we mean a halo light ring) on why influencer marketing is a critical part of the marketing mix.Promote Your Brand To A Wider AudienceWhen writing the budget for the financial year ahead, you would include social media ad spend, SEO by agencies like Digital Next, graphic design spend and all the channel costs that will amplify your brand to a large, qualified audience. This is when you also add your influencer spend, based on the branding strategy you have in place. For many businesses, PR has taken on the form of influencer outreach as the reach is larger and more measurable than traditional forms of PR. sure, you won’t get the same result for …

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