How Important Is an H1 Tag for SEO?

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Simply stated, H1 header tags are important.But it isn’t just making sure we use H1s on webpages or even how we use them.It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization.More importantly, it’s knowing how an H1 – and other header tags (H2, H3, H4, etc.) – fit into the overall user experience of that page and the website as a whole.Technically, that main header tag doesn’t even have to be an H1.But, whether it is an H1 or another header tag, that main header is incredibly significant.Let me explain.H1s Aren’t What They Used to BeH1s used to be systematic and standardized; but no longer, as search is smarter than ever before and getting smarter every day.The idea of using an H1 as a main category – a headline, if you will – has not changed.But the role of that header is built more around the overall user experience of the page – and how it helps to improve that experience – than the keyword variations included in it and the order in which an H1 shows up in …

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