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Influencer marketing has emerged as a resilient go-to-market strategy for brands, according to a new study
A new global study on influencer marketing by SocialPubli, which polled 200 marketing professions from 15 countries globally, found that the pandemic has not dented influencer marketing outcomes, with 90% of marketers stating that their results with influencer marketing were the same or better than pre-COVID.
Influencer marketing has become an integral part of the marketing mix. but, approaches and level of investment vary from brand to brand as each one finds their way in what is still a developing industry. The study revealed that 49.2% of respondents allocate at least 10% of their budgets to influencer marketing. Of these, 33.1% dedicate 10 – 15% of the budget, and 11.4% dedicate 15 – 50%. 4.7% designate more than 50%.
Also read: What’s Next for Influencer Marketing in 2020 and Beyond? New Insights Out Now
A significant portion of marketers surveyed (19%) indicated that they have been working with influencers for more than three years, which reflects their faith in influencer marketing as a trusted and go-to marketing channel. However, the data also shows that there is still a lot of room to grow, considering that 27.2% have incorporated this strategy within the last year, and 29.5% claim they have …
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