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When it comes to increasing revenue, home-based care agencies will always have an advantage in the markets they serve, because they will never be capped by a room or bed count like facility-based settings.
But revenue plateaus are still very common in the space and something that torments agencies nationwide, whether operators are looking to grow revenues by a few thousand dollars or upwards of $1 million.
When there’s a barrier stymying an agency’s growth, its leaders should step back and see where they may be handicapping themselves, Shelle Womble, the home care sales and operations coach for corecubed, said at the Home Care Association of America (HCAOA) Virtual Leadership Conference last week.
“What do we bottleneck in our business that’s creating this plateau?” Womble said. “What kinds of investments do we need to make, and what resources do we need to infuse into the business?”
The aging care marketing company corecubed specializes in assisting home care companies with content marketing, search engine optimization (SEO) and social media engagement, among other things.
Revenue plateaus generally come with warning signs. Recognizing those could be vital in curtailing an elongated period of stunted growth.
Those usually include …
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