How distribution & digital marketing will change in the post-COVID | By Henri Roelings

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It’s clear now that it will not be business as usual for hotels and there was plenty of discussion on the future of marketing. What does the future look like? Especially now that COVID-19 crisis is driving long-term changes in travel. What will the long-term impact be? What does this mean for brands and their strategies, particularly around personalizing the online experience?

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Hospitality Net has gathered insights from a panel of industry experts for our Special Series: Visioning a Post-COVID Era in Distribution & Digital.
Isabelle Jan, Co-founder and manager of PrivateDeal SA, suggests that “Moving forward, hotels have a unique opportunity to reclaim control over their distribution strategy by adopting the right tactics and tools to improve their direct sales channels.”
As the world changes, hoteliers must adapt their distribution and marketing strategies to meet guests where they are. The pandemic is accelerating the importance of digital to all of our lives, changing people’s habits and spending for good. Since hotels are part of digital economic ecosystem, transformation and innovation is needed so that business sustainability can take place now and in the future. Tom Coulthurst, Senior Director, Oracle Hospitality, explains, “In an altered marketplace, stop-gap distribution measures aren’t …

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