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For most people, the first stage in making a decision typically involves Googling the subject for more information. Finding seemingly impartial content online can be one of the most persuasive reasons for buying a product, making a life decision, taking a holiday, or even choosing which university to attend.
The latest generation—Generation Z (those born between 1996 and 2015)—is the most internet-savvy in history and uses the web as a backbone for all aspects of their lives, from communication, to shopping, to watching TV.
However, recent research has also shown those in the Gen-Z bracket search online in more varied ways and places than older people, typically including social media and other diverse sources in their searches. As Gen-Z likely makes up most of your university’s target age group, providing a wide range of content across more diverse platforms could generate more interest in your establishment.
Think about diversifying your traffic sources
Your website is by far the most important part of your online promotion; however, to drive traffic to your pages, you need to start thinking creatively about how you promote your establishment online. There are very likely thousands of universities around the world offering courses very similar …
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