How brands are leaning towards the influencers for their brand’s promotion online

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Instagram is the preferred influencer marketing platform for B2C brands, especially for lifestyle and fashion brands.By Amol RoyWith all the social media frenzy around the corner, it can be said that people’s purchasing decisions are largely driven by their fellow consumers’ opinions. Earlier people would simply look at brands and their products before making a purchase but today, they look at their peers and favorite personalities for the definite recommendations and endorsements before buying a product/service. This is how influencer marketing began and is all set to become the next big thing.Related NewsBrands looking for consumers to trust their marketing can no longer rely on traditional media to reach the target consumers. In the current scenario, it’s peer-created content or consumer-to-consumer marketing that drives trust. Influencer marketing is growing quickly and is proving to be one of the best ways to get better results from your social media marketing campaigns. Influencers can create wonders for your brand by lending their authentic voice to your marketing message and attract customers.Why brands should collaborate with influencers?Word-of-mouth has been an effective marketing strategy since ages where influencer marketing is a digital analogy of the traditional …

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