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Being the trailblazer of a new industry is rarely the enviable position many expect it to be. Not only must you create products, techniques and strategies from scratch, your competition is free to simply observe your failures and improve improve upon your process at a fraction of the cost to leapfrog your position within the market. So in some instances, firms in emerging industries are afforded financial backing by the US government to jumpstart their efforts, such as what we saw with Fisker Automobiles. However, as author Dan K Eberhart explains in Switching Gears: The Petroleum-Powered Electric Car, which explores our slow but sure adoption of EVs, not every startup is destined for success — even with federal support. Green Leaf Press Copyright ©2018 Dan K. Eberhart All rights reserved. The following excerpt is reprinted from Switching Gears: The Petroleum-Powered Electric Car by Dan K. Eberhart, available now everywhere books are sold. Reprinted with permission of Greenleaf Book Group.
Bad Karma: Fisker’s Government-Funded FailureElon Musk says Tesla’s success is due to the quality of its cars, not government funding— but whether you believe him or not, it’s impossible to separate the success from the subsidies. We can’t …
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