Historical Treasure: Coca-Cola and the power of advertising

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The power of advertising to persuade consumers is why companies spend large sums of money to sell their products. In addition to print and broadcast media to increase brand recognition, there is “promotional product” advertising which utilizes such items as key rings, coasters, nail files, pens, caps, and T-shirts to name a few. These products are available as both giveaways and for purchase at conferences and conventions, trade shows, fairs and other events, and through a company’s online website. One of the companies to use the “promotional product” to its advantage is Coca-Cola. Since its birth at a soda fountain in Atlanta, Georgia, in 1886, Coca-Cola continues to dominate the food and drink industry today as the most popular and recognizable soft drink in the world.On display in the Vigo County Historical Museum’s Coca-Cola Bottle exhibit is an oval-shaped Coca-Cola watch fob, made of brass and containing a color image on celluloid of a “Gibson Girl” sipping a Coke. The original strap has broken off the watch fob. The 1910 accessory appears to be altered by its previous owner with a drilled hole at the top to make it into a pendant. In the late-19th and early-20th …

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