Here’s what’s next for the ‘Tesla of Motorcycles’

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Zero Motorcycles CEO Sam Paschel has a few ideas on why his 14-year-old electric motorcycle is viewed by many in the industry as the ‘Tesla of Motorcycles.’And it’s not just because Zero makes high-end electric bikes that cater to cool urbanites (as Tesla does with its cars).“We have been a brand that has helped define the category and be the protagonist for electrification in the same way Tesla does in the four-wheel space,” said Paschel, an avid motorcycle rider and outdoor sport’s industry exec who joined Zero as CEO in 2017, told Yahoo Finance’s The First Trade. “Look at the performance gap over companies trying to enter the space, I think those are the factors.”Adds Paschel, “We love the comparison [to Tesla]. It’s fantastic.”It’s hard to argue that Zero — a private company that has raised more than $250 million in funding to date thanks to advances in design and battery tech — has a strong competitive position in an electric motorcycle industry that at best, remains nascent. CHICAGO, ILLINOIS – JUNE 27: A Zero electric motorcycle sits in the showroom at the Motoworks dealership on June 27, 2019 in Chicago, Illinois. Built in California, Zero motorcycles are …

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