Google is now hiding more search query data | Inbound Marketing Agency

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From 1 September 2020, Google started hiding more search term data from its Google Ads advertisers for queries that didn’t have a “significant” number of clicks.This means that if you look at your search term reports from September, you’re very likely to see significantly less useful data in there about the terms that Google is actually showing your ads for. What does this mean for advertisers?Unfortunately this is really bad news, as now, not only is Google giving advertisers less control over the terms their ads appear for, as the match types are very different from what they once were, but Google is also hiding what it shows their ads for.Back in 2017 I wrote about how exact match no longer actually means exact match and asked then “what will Google do next?” and here we are…Exact match no longer means exact match. Before the user had to enter the exact phrase that was placed inside those square brackets, but now Google can show it for terms that are close variants, reworded, reordered and can also ignore function words: How can it still be called exact match? I don’t know.This is also the case for …

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