Google details how it’s using AI and machine learning to improve search

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During a livestreamed event this afternoon, Google detailed the ways it’s applying AI and machine learning to improve the Google Search experience.
Soon, Google says users will be able to see how busy places are directly in Google Maps without having to search for a specific business, an expansion of the existing busyness metrics. The company also said it’s adding COVID- 19 safety information to business profiles across Search and Maps, revealing whether they’re using safety precautions like temperature checks and more.
An algorithmic improvement to “Did you mean,” Google’s spell-checking feature for Search, will enable more accurate and precise spelling suggestions. Google says the new model contains 680 million parameters and runs in less than three milliseconds. “this single change makes a greater improvement to spelling than all of our improvements over the last five years,” Prabhakar Raghavan, head of Search at Google, said in a blog post.
Beyond this, Google says it can now index individual passages from webpages as opposed to whole pages. When this rolls out fully, it’ll improve roughly 7% of search queries across all languages, the company claims. A complementary AI component will also help Search to capture the nuances of what …

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