Google claims net zero carbon footprint over its entire lifetime, aims to only use carbon-free energy by 2030

Advertisement

BEGIN ARTICLE PREVIEW:

Google was at the leading edge of large technology companies seeking to go completely carbon neutral, having declared that status in 2007, and subsequently matching all of its global electricity consumption with renewable energy. Now, the company says that it is breaking new ground by becoming the first major company to effectively eliminate its entire carbon footprint – going back to its founding – something it has achieved through purchase of “high-quality carbon offsets” as of today. Further, it’s also setting a goal of employing entirely renewable energy sources by 2030.
The first achievement – eliminating its overall carbon footprint – is relatively easily achieved simply by spending a lot of cash. Google didn’t share exactly how much it had purchased in carbon offsets, but the idea behind those is that you could buy support of projects including renewable energy or energy efficiency initiatives or projects to offset your own impact. Google should be more or less aware of the impact of its operations from its founding until it became a carbon neutral operation in 2007, and hopefully its claim that it has purchased high-quality offsets means that a lot of meaningful projects got a sound investment to eliminate whatever that figure was.
Meanwhile, Google …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE