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Placing a bet on the red-hot low-code/no-code market, Google LLC today debuted its new Business Application Platform category of software encompassing application programming interface management, no-code application development, process automation and business analytics.
Google said it aims to create more consistent ways for users to access services, data and functionality via APIs while disguising the complexity behind a no-code platform. No-code app development enables nontechnical users to build data-driven applications quickly without using a programming language.
The platform’s introduction came during Google’s nine-week Cloud Next OnAir that wraps up this week. In a briefing with journalists, Amit Zavery (pictured), the company’s general manager of platforms, stressed that the no-code development platform, which is based on technology it picked early this year with the acquisition of AppSheet Inc., is intended to “make it easy and simple to build applications without writing any code, which is different from low-code.”
Citing Gartner Inc. estimates that there will be four times as many “citizen developers” as professional coders in large enterprises by 2023. Zavery said Google’s objective is “deliver a comprehensive, open and integrated application platform that empowers line-of-business users to create and extend applications, build and automate business workflows …
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