Google Analytics 4 leverages machine learning for business intelligence and new reports

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Google Analytics 4 (GA4) replaces the apps and web beta property. This newest version of Google Analytics combines data streams from websites, iOS apps, and Android apps for a more complete view of customer behavior on your properties.

Google Analytics 4 (GA4) is the newest version of Google Analytics, available for those Universal Analytics accounts using the gtag.js website tracking tag, websites that implement manual tagging, or apps using the Firebase SKD. It’s also the default interface for all new properties in Google Analytics.
What’s new in GA4
The GA4 interface has more options in the left-hand navigation, while the Home dashboard will look familiar to the previous Analytics experience. Dig in a little more, and you’ll find that the overview dashboards have been consolidated from several separate reports to show reports in widgets. You can also set a comparison at the global level, which persists across the dashboards as you click through them.

Long-time users of Analytics will find they’ll need to take some time to explore the new setup and find reports that they may have found quickly before. Gone are the tabs for Audience, Behavior, and Conversions. While GA4 retains the Acquisition menu, you’ …

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