Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

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Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week.Plus, will our real listeners please stand up?New podcast analytics have us exploring our fans’ listening habits.If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.[embedded content]The New Google AnalyticsGoogle Analytics 4, formerly the App + Web property, is now the default when adding a new property in Google Analytics.AdvertisementContinue Reading BelowGoogle recommends setting up new Google Analytics 4 properties for all existing properties as new improvements will only be available on Google Analytics 4 moving forward.Google Analytics 4 has improved integration with Google Ads, can pull YouTube conversions into the Analytics interface, and focuses on customer-centric measurement.Google plans to add modeling in the future to adapt to tracking without third-party cookies.Google Ads Improves Conversion Reporting & AttributionAdvertisers who are eligible for the new open beta will be able to see YouTube clicks and video engagements in their Top paths, Path metrics, and Assisted conversions reports for YouTube and search campaigns.Google also announced a new conversion lift measurement beta to complement …

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