Good Networks Are a Startup Education Company’s Best Friend – Market Brief

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With many educators being overloaded by emails and calls after the emergence of COVD-19 and the move to fully remote learning, it’s no surprise that some are shying away from vendors providing information on products.
The App Store alone features over 75,000 apps labelled as “educational.” There are tens of thousands more on the Google Play Store, as well as web-based apps for computers.
Competing for eyeballs is an exercise in marketing dollars, and the best products often do not win. Yet utilizing high-quality ed-tech products can make a substantial difference at this time when virtual learning is becoming the norm rather than the exception. One way for ed-tech companies to break through the noise is by leveraging the power of networks.
Here are a few strategies for education companies to make networks work to their advantage:
Tap Into Federally Backed Networks
Edward Metz, the Small Business Innovation Research program manager at the U.S. Department of Education’s Institute of Education Sciences, recently spurred the creation of a number of EdTech Innovation Networks, including the Early Learning Innovation Network, which consists of a group of early childhood researchers, educators and software developers from across the country.What Social-Emotional Learning …

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