GM’s electric vehicle ambitions tied to software, digital transformation

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General Motors is launching 30 new electric vehicles through 2025 via its Ultium battery platform, but the story and ultimate success revolves around applications and customer experiences.Simply put, GM’s EV-centric strategy is closely linked to its digital transformation. Like Ford, GM is looking to deliver profits via ongoing customer relationships and digital experiences. And GM is putting its money behind the EV ambition. GM will spend more than $27 billion in related EV spending and hire 3,000 electrical system, infotainment software and controls engineers, plus developers for Java, Android, iOS and other platforms. GM has 20,000 software and electrical engineers today.The additional 3,000 engineers and IT workers will be added through the first quarter of 2021.  “To drive and guide our profitability moving forward, our growth strategy is a 360-degree view of the business designed around delivering world-class customer interactions. This strategy is the compass for every business choice we make as we move forward,” said GM CEO Mary Barra. More cars: How to choose an electric car (spoiler: it will probably be a Tesla) | CNET Roadshow | Bankrate car insurance, Auto loan ratesGM’s plan is to lower battery prices over time via scale and architecture, make EVs more affordable and keep customer relationships through the …

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