Get ready to promote Small Business Saturday

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Question: Small Business Saturday is less than a week away. What can I do to prepare for it during this economically stressful period?Answer: Small Business Saturday is Nov. 28, so make sure to mark your calendars. Small Business Saturday is an initiative by American Express that encourages people to “shop small” the day following Black Friday. But you have to promote your participation to engage local buyers — and it’s not too late.With the effects of COVID-19 hitting small businesses hard this year, it is more important than ever to take advantage of this day and take the necessary steps to drive traffic to your site, whether it be your physical front door or your virtual one. This process is easier said than done, which is why the federal Small Business Administration recruited 10 small-business experts to give their advice on how to successfully drive website traffic during Small Business Saturday. Search Engine Optimization”Optimizing your website for SEO is a great way to drive traffic to your site and ensure that when people Google your industry, you are one of the first to pop up. Easy ways to optimize traffic include having a personalized URL link, creating internal links …

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