Garcia: S.A. advertising legend lends his talents to the Lincoln Project

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Lionel Sosa lined up at the San Antonio College polling site an hour before the start of early voting on Tuesday morning and cast his ballot for Joe Biden.

There’s nothing particularly remarkable about that fact, unless you consider that Sosa, a San Antonio advertising legend, worked on Latino marketing for seven Republican presidential campaigns from 1980 to 2008.

In 1978, Sosa saved the political career of the late Republican Senator John Tower with a Spanish-language commercial that boosted Tower’s Latino support from the single digits to 37 percent. In 2004, he helped George W. Bush garner more than 40 percent of the Latino vote in Bush’s successful re-election campaign.

Sosa, 81, still considers himself a Republican, but he’s definitely a disaffected one.

For more than a decade, this child of Mexican immigrants has expressed frustration with what he regards as his party’s callous and hypocritically hawkish stance on the border.

That frustration, however, grew to full-blown animosity in 2016, as Sosa watched Donald Trump make it to the White House by demonizing Mexican undocumented immigrants and promising to build a coast-to-coast border wall paid for by Mexico.

This year, Sosa has joined forces with the Lincoln Project, a group of veteran GOP …

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