Four Social Media Strategies for Bank Loan Officers During COVID-19 | ABA Banking Journal

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By Doug Wilber
Historically low mortgage rates have recently opened the doors for many people to enter the housing market, but new house hunters are setting out on their homebuying journeys in uncharted waters during the pandemic. Economic uncertainty lingers, and many potential buyers are feeling more nervous than usual about taking the leap to homeownership.
For bank loan officers who can help put buyers at ease and make the process as smooth and clear as possible, there are plenty of opportunities to land more deals. And the best place for loan officers to educate and offer a helping hand to prospective clients is social media. Here’s how you can capitalize on historically low rates while building trusting relationships with your prospects digitally:
Use social media to make the connections you can’t in person. Even as states lift stay-at-home restrictions, many financial institutions still limit in-person interactions and require social distancing. This represents a strategy shift for loan officers who are used to making connections and building relationships face to face.
The good news is that your clients and prospects are already online—in fact, one 2019 survey shows that 89 percent of respondents of all ages rely on mobile …

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