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Let’s see the best practice for Food and Beverage in the social media world. In a previous post we talked about the importance of customer loyalty in the industry. Now, what are the strategies to effectively reach your target? And how can you build a recognizable voice that stands out from the masses?
If we exclude “kittens”, the king of social media is definitely food, in all its forms.
You can see for yourself by browsing your social profiles: photos of dishes that make your mouth water just by looking at them, some more professional, others more spontaneous and “personal”; photos of tables shared among friends and colleagues; toasts for important moments, or even at any time; tutorial videos, from those of famous chefs, to street food and “grandmother” dishes; the biodynamic wine producer who shows his plot of land and all the artisanal process that leads to bottling; the pages of millions of Starbucks or McDonald’s followers. These are just a few of many, many examples.
In short, Food and Beverage is everywhere on social media and it’s not just an impression.
At the time of writing this ebook, on Instagram, there are over 380 million posts …
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