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F&N Beverages Marketing (F&N) has appointed Lion & Lion to manage social media marketing for its selected brands in Malaysia for period of six months with the option to renew, following a costings exercise. The brands are Oyoshi, Sunkist, F&N Magnolia, Farmhouse, Carnation, Teapot and the F&N Condensed and Evaporate Milk range.
The agency will be responsible for handling the brands’ social media communication including strategy, creative, social and digital services to further reinforce F&N’s position as the leading total beverage company in Malaysia and the region. According to Lion & Lion, the win is a testament to its expertise to design solutions with a unified approach to create a big impact on client’s businesses.
F&N’s director of marketing, Graham Lim, said the process of appointing agencies is not an easy one, and it is especially important to have the right chemistry as well as a good understanding of its brands’ identities. “Lion & Lion has shown that they can be a compatible partner with their strategic and down-to-earth approach, and we look forward to growing our social media marketing to the next level with this partnership,” Lim said.
Meanwhile, Lion & Lion’s MD of Malaysia, Ben …
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