Five XM practices for accelerating your digital transformation

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As companies across industries face unique challenges from the pandemic, there’s a common theme in their response: embrace digital. In this rapidly changing environment, just about every organization and industry has needed to ramp up its digital capabilities. For instance, we found a surge in:

Virtual events. Adobe pivoted to a 100% Digital Summit, in their words “the digital experience conference has gone digital”, Google Cloud Next ‘20 transitioned to Digital Connect, turning a once paid-for, three-day conference into a “free, global, digital-first, multi-day event that would leverage content prepared for Next ‘20.
Delivered groceries. The pandemic has pushed many US consumers to buy groceries online to minimize their contact with others. Established players and newcomers alike are rushing to expand their delivery and curbside pick-up offerings in an attempt to grab market share. Engagement through digital channels is where the digital grocery shopping experience begins and in many situations, unfolds.
Remote healthcare. Public health officials and healthcare providers are seeing a huge shift in adoption and demand for telehealth services from both patients and providers.

This intense shift to digital is not just a temporary phenomenon. It represents an acceleration of ongoing efforts by most companies to enable potentially transformational opportunities …

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