In what has been dubbed the 4th Industrial Revolution, technology is rapidly changing virtually every aspect of business and consumer behavior. The digital era is upon us—and it’s here to stay. Across the board, tech has had a profound impact on both the B2B and B2C realms. To keep up, companies must align their operations with the demands of today’s digitally-driven society.
This dramatic shift toward new tools and processes is part of the overall movement toward digital transformation. This article defines what digital transformation is, why your business must embrace it, and how to prepare your company accordingly.