Five changes in social advertising for brands during COVID-19 – ClickZ

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The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results.
According to Smartly.io’s survey, users are more open to engaging with advertising on social media, especially in countries that experienced stricter lockdowns.
The best way to create effective ads is to find a balance between consumer needs and advertising best practices.
According to Smartly.io’s report, one-third of consumers want brands to share relevant messaging that is useful during and post the pandemic. More consumers expect from brands to continue their advertising compared to the ones who wish they’d stop for the time being.
Not everything is negative for brands right now. Despite the uncertainty, it’s encouraging to see that consumers are now making more purchases through social media compared to the past.

The coronavirus pandemic has changed the face of marketing and advertising over the last few months. Marketers are trying to adjust to a new world with changing consumer habits and new strategies that keep brands relevant.

Smartly.io asked 5000 consumers on how social …

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