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The Circular Fashion Summit 2020 will be hosted using VR technology in a specifically designed … [+] location with 3D Art Direction by Ivano Salonia.
With the transition to a digital design world accelerating through the onset of lockdown, many creative industries are now operating with an entirely new dynamic. Physical events and trade exhibitions are being replaced with virtual alternatives and many organisations are seeing the benefits of this adaptation becoming a permanent fixture. Not only do these occasions reduce the impact of hosting a location-based showcase, they also offer designers the chance to interact with a wider global audience across a flexible schedule, whilst questioning the need for traditional concepts such as seasonality and ‘catwalk collections’.
Paris Fashion Week is leading this new digital arena in hosting the first ever Virtual Reality fashion event: The Circular Fashion Summit by lablaco. Following its first edition in September 2019, held in Station F in Paris and attended by companies such as Hermes, Chanel and Balenciaga, this year’s Summit is joining forces with The Fédération de la Haute Couture et de la Mode (Paris Fashion Week), AltSpace VR from Microsoft, and Oculus to pioneer the redesign of events for the fashion industry. Tickets …
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