Fall River City Council again considers selling advertising space on city property

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FALL RIVER — Anxious to help raise city revenues, some City Councilors want to take another stab at selling advertising space on city owned properties after that initiative all but failed during the last administration.On Tuesday during a Finance Committee meeting, the council considered a resolution sponsored by City Council President Cliff Ponte and City Councilor Michelle Dionne that city owned property – including buildings, vehicles and vacant land – could be used for advertising.Dionne even suggested that like Robert Kraft allowing the naming of Gillette Stadium for money, the city could rename city-owned buildings for advertising dollars.“So is there a path we could go down that we could have companies vie to have their names on the buildings even if it requires changing the name of a building so that they would pay to have the right to have a building in their name, similar to what they have at Gillette Stadium?” said Dionne. “Just throwing it out there, it just popped in my head.”Ponte said the purpose of the resolution was to determine if there are any assets available that could be leveraged for advertising “in an aesthetic manner and that is appealing to …

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