Facebook partners with Coursera to launch Social Media Marketing Professional Certificate

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Social media site Facebook has partnered with Coursera, an ed-tech platform, to launch Social Media Marketing Professional Certificate, as per a joint official release.According to the companies, the certificate is designed for learners with no prior experience to become ready for social media marketing jobs within a few months.The joint release stated that in the five-course program, learners will explore social media marketing basics for various social platforms, inside and outside of the Facebook ecosystem. Topics include creating impactful content, identifying the right platform for campaigns, measuring campaign effectiveness, and protecting user data. The Professional Certificate is self-paced and designed to be completed within 20 weeks, at five hours per week. Upon completion, learners will receive an industry-recognised certificate that they can use to apply for entry-level social media marketing roles, Coursera said. Those completing the certificate course can share their resumes with a consortium of top employers committed to sourcing candidates from this talent pool. The consortium includes L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, and a growing number of other leading brands. Judy Toland, Vice President, Head of Scaled Solutions, Facebook, said in a statement: “We are proud to be partnering with Coursera to address …

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