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Just two years after launch, Facebook announced today that it’s discontinuing the Oculus Go, the least powerful and least expensive virtual reality headset that the company sold.
Facebook CEO Mark Zuckerberg’s announcement of the device in late 2017 was a major development for the company, which had never released a standalone headset before and was battling consumer perceptions that the technology was too expensive. Then starting at $199, the Oculus Go was largely a replacement for the slowly discontinued Samsung Gear VR that underwent several iterations but had built up a fairly robust back library over the years.
The entry-level product was meant to be a way to hook consumers on the idea of VR and convince them to upgrade, but that opportunity proved too small to entice developers who were more interested in more technically capable platforms like the Rift S and Quest. Facebook released its $399 Oculus Quest last year and soon after launch it was clear that the positionally tracked headset was likely the best path forward for Oculus’s consumer ambitions.
The company will stop selling the Go this year, though it has already been out of stock on its website for quite some time, and will …
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