[Exclusive] Google’s global leadership dials miffed startups & unicorns over Play Store rules

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New Delhi: Google has started scheduling meetings with India’s leading startups and unicorns like PhonePe, BharatPe, Razorpay and IPL title sponsor Dream11 over the updated Play Store rules.

In fact, sources tell ET Now that this entire outreach exercise is being spearheaded by Google’s global leadership in the United States. And top executives from Google India have also been a part of these virtual meetings. Sources say Google has already reached out to nearly 15 startups including unicorns from India.

When contacted, Google India confirmed the listening workshops have started. 

Sources tell ET Now that it is Google’s global leadership that is scheduling the meetings and also assuring the startups that they will be involved through the entire process.

The Indian startups have shared their apprehensions over Google’s 30% gatekeeping global policy, saying its too high in the Indian context. Some apps have also raised the issue of the Play Store excluding third party e-wallets as a payment mode. 

Google has already pushed back the date of rolling out the new rules to March 2022, from the earlier deadline of September 2021. In a blog post this month, Google reiterated its commitment to India and said it would be …

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