Ex-WPP CEO Martin Sorrell says Facebook advertising boycott had ‘little impact’

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Martin SorrellNeil Hall | WPA Pool | Getty ImagesMartin Sorrell, the founder of the world’s largest advertising and PR group, WPP, said the Facebook advertising boycott has not had a major impact.Advertisers announced various degrees of pauses to their social media advertising budgets in June, after a campaign called “#StopHateForProfit” called on them to boycott Facebook for the month of July. Some companies said they’d only pause ads on Facebook for July. Others said they’d do it through the end of the year.More than 1,000 groups and companies took part in the boycott, hoping to pressure Facebook into taking more stringent steps to stop the spread of hate speech and misinformation on its platform. Participants included the likes of HP, Verizon, Coca-Cola, Diageo, and Ben & Jerry’s.”We haven’t seen that much of a slow down on Facebook,” Sorrell told CNBC’s “Squawk Box Europe” on Wednesday. “Obviously the so-called boycott had a little impact, but much less than people forecast.”The British businessman said the boycott “wasn’t the right way to deal with Facebook.”Sorrell, whose companies profit when brands spend on advertising, said brands should have told Facebook what their concerns were in private.”You don’t confront them in public,” he …

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