ET Medialabs bags digital marketing mandate of meat and seafood brand Licious

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Digital marketing agency ET Medialabs has bagged the digital marketing mandate of Licious, a meat and seafood brand that delivers safe and hygienic meat to households in seven cities and fulfils a million orders every month.

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Licious selected ET Medialabs to scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh.  To do so, it awarded ET Medialabs the mandate for paid marketing, including on Facebook and Google. This includes performance marketing for both Facebook and Google via search ads, YouTube ads, display ads, UAC, etc. In addition to performance marketing, ET Medialabs will provide daily marketing reports about different channels.

The strategies and approaches ET Medialabs use include creating a scalable campaign structure and complementing it with Google’s advanced ML algorithms. These techniques have helped ET Medialabs scale channels such as Google four-fold after just three months of engagement. Also, ET Medialabs identifies which channels lead to the acquisition of new users and optimises them using in house data engineering tools. ET Medialabs creates digital marketing strategies based on specific hubs. Such an approach helps optimally reach consumers in areas that are in various …

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