Episode 1 : Discussing Data Unification and CDP Emergence With Tom Treanor

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Martech Cube ventures on a thoughtful discussion about the rampant nature of data and how the emergence of CDPs have stacked the shelves cleaner.

Having a lot of data doesn’t necessarily mean that they’re managing it well, and that’s… That one of the problems, it is that so many companies have data within various silos, but they really haven’t made the effort yet to pull that data together to unify their customer profile.

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