Editorial: Matching advertising grants can help area businesses recover

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Has anyone found another word for unprecedented?”Unparalleled,” “unique” and “incomparable” are all decent substitutes, but none adequately describe the point in history in which we find ourselves. Trying to figure out what happens next is just too big of a puzzle for all of us. Business owners are being asked to make decisions based on the ambiguous short-term outlook with the long-term future. For now, let’s focus on the medium term.The current climate of hesitancy being demonstrated by shoppers and patrons alike have many businesses wondering whether there is a financial benefit to opening their doors in the short term and under the current health guidelines and occupancy rates. However, as we see consumer confidence rise with increased testing, contract tracing plans and recovery rates, economists predict an opportunity for a local business resurgence in the medium term, namely the Fall 2020 and Spring 2021.

In addition to asking a lot of the questions, we also want to be part of the solution and the future for local businesses.This week, Evening Post Industries, owner of the Aiken Standard, the North Augusta Star, The Post and Courier and more than seven other media brands across South Carolina, launched a $1 …

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