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Californians regularly opt-out of companies selling their personal information, with “Do-not-sell” being the most common CCPA right exercised, happening nearly 50% of the time over access and deletion requests, DataGrail’s Mid-Year CCPA Trends Report shows.
Consumer rights under CCPA
The California Consumer Privacy Act gives California residents the right to:
Know what personal data businesses have about them
Know what businesses do with that information (to whom they sell it or disclose it)
Access their personal data
Refuse the sale of their personal data
Request that a business deletes their personal data
Do-not-sell requests are almost 50% of all DSRs
When CCPA went into effect in January 2020, DataGrail saw people exercise their rights immediately, with a surge of data subject requests (DSRs) going across its platform in January 2020.
Since the initial surge, DSRs have stabilized around 13 DSRs per million records every month, which is a substantial rate and confirms that organizations need an established privacy program.
Consumers are accessing their data (21%), deleting their data (31%) and requiring that businesses do-not-sell their personal information (48%).
Gartner data shows that manually processing a single DSR costs on average $1,406. At this rate, organizations can expect to spend almost $240,000 per million records to fulfill DSRs – …
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