Disney, NBA seeing huge advertising demand for bubble season in Orlando

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July 30, 2020; Lake Buena Vista, USA; A general view the court with Black Lives Matter written above the NBA logo is seen at center court prior to the game between the LA Clippers and the Los Angeles Lakers at The Arena at ESPN Wide World Of Sports Complex. Mandatory Credit: Mike Ehrmann/Pool Photo via USA TODAY Sports

Thursday represented the restart of the 2019-20 NBA season at Walt Disney World in Florida after a four-plus month hiatus. It really was a fun two-game set with the Los Angeles Lakers and Utah Jazz winning their outings.

As other sports struggle starting up amid the COVID-19 pandemic, NBA Commissioner Adam Silver did a tremendous job creating the bubble inside Walt Disney World. Most-recent league-wide tests resulted in zero positives.

Assuming the remainder of the 2019-20 NBA season goes on without a hitch, the Association could be looking at a big financial windfall from advertisers.

Disney and the NBA are seeing “great” demand from advertisers in Orlando

“Advertisers that previously bought the NBA are quickly returning, and we are also seeing new advertisers come into the NBA, including 25 new advertisers in the post-season to date,” Disney Advertising Sales said in a statement, via …

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