Digital Transformation Sparks Product Development Efficiency for Emerging Brands

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What is digital transformation, exactly though? It is a phrase that you’ve probably heard, but pinning down what it really means is a bit tricky. That’s because digital transformation can look different for each company. It also isn’t an endpoint that is achieved once-and-for-all; it is continually evolving. But no matter what the definition, it always involves data and it always encompasses the digitalization of processes to make a company more agile and efficient.
More and more companies are finding that the old standard method of developing products using spreadsheets, email and paper is becoming too cumbersome in light of the growth they are experiencing and today’s shifting realities.
Digging a little deeper, what are some of the steps to determine if your company is ready for digital transformation?
Colleen Grass, Regional Director at Centric Software says, “Take a closer look at your processes to define your challenges. Ask each functional area to come up with their own lists. Then analyze the responses to see if there are any recurring themes.” Grass continues, “From my experience, we see pitfalls that are common to many companies, like too much time spent entering data, costly errors that …

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