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Digital transformation is key to improving operational resilience
The COVID-19 pandemic has dramatically shifted the way we do business. It highlighted the need for companies to invest in technology and to accelerate their digital transformation to ensure that their organizations are operationally resilient, agile and customer-focused.
Accelerating digital growth
CEOs are more confident in their own businesses’ growth prospects over the coming three years. In part, this is because they have greater control over the levers that will determine this. One of the most critical levers they can control here, and a major growth driver, is digital acceleration. With commerce increasingly taking place online because of factors such as physical distancing, companies are rethinking what customers want and how to deliver. We found that 75 percent of CEOs say the pandemic has accelerated the creation of a seamless digital customer experience, with over one in five (22 percent) of those saying progress “has sharply accelerated, putting us years in advance of where we expected to be.”
The challenge for organizations is to focus efforts and investment on the areas that are capable of generating the most long-term value, while avoiding those areas that might just prove to be a short-term reaction to …
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