Digital transformation is a marathon, not a sprint

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Over recent months the way we live and do business has transformed forever. In response to the COVID-19 pandemic, we’ve seen business strategies rewritten and technological innovations implemented within weeks which previously would have taken years. The shift to digital shows no signs of slowing down, yet our economies risk prioritizing short-term results over sustainable success.According to a recent Salesforce survey of business leaders across Europe, 82% of respondents say that they have digitally transformed their business as a result of the pandemic, however nearly 60% believe these innovations are only temporary. The top concerns they raise include ensuring cybersecurity, serving customers effectively, and engaging their workforce. All of which are only going to become more complex as the digital economy evolves.We cannot know what the future will bring, but it is clear that the digital transformation journey is more like a marathon than a sprint. In a digital-first, work-from-anywhere world, a transformative mindset, readiness to innovate and upskill is required at every level of every organization. Even the role of the CEO is expanding to encompass responsibilities akin to a Chief Digital Officer. In addition to ensuring that businesses stay connected with customers, capability to share information securely …

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