Digital transformation in pharmaceuticals is here to stay: Cadila Pharma – ET CIO

Advertisement

BEGIN ARTICLE PREVIEW:

Taking employee upskilling to the next level, and in what is likely to be a major milestone in its digital transformation journey, Cadila Pharmaceuticals claims to have successfully trained its field force of more than 2,000 people via online sessions and video tutorials during the Covid-19 forced lockdown. Leaders from Cadila Pharma share their insights of the journey and transformation.The New Normal and Digital TransformationKulwinder Singh, Chief Communication Officer, Cadila Pharmaceuticals, says, “Digital Transformation in pharmaceuticals is here to stay. Cadila Pharma embarked on this journey a year ago and had been making strides towards our efforts to enable our teams. We won the CLO (Chief Learning Officer) Award last year at Tata Institute of Social Sciences for one of our innovative learning initiatives.”Singh further says, “Digital transformation has always been a focus area for us and while we continue to work on innovations across marketing initiatives, employee engagement, and manufacturing innovations, upskilling of employees takes a precedence since they are the ones who will lead change both internally as well as externally.” When the nationwide lockdown was imposed on March 24, it limited the conventional marketing initiatives and interaction with customers, and gave rise to the challenge of strengthening …

END ARTICLE PREVIEW

READ MORE FROM SOURCE ARTICLE