Digital transformation: 4 sticking points to avoid

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The goal of digital transformation is to evolve a brand’s customer experience into one that aligns with the needs and desires of today’s digital customers. Doing this typically requires rethinking the way the customer interacts with the business as well as changing the way the business itself operates. Both of these require a scale of imagination and implementation that can be challenging for many large enterprises.The COVID crisis has made these changes more critical. Prior to the pandemic, many companies were struggling to change at the pace needed to keep up with their customers. COVID massively accelerated that pace.
[ Get answers to key digital transformation questions and lessons from top CIOs: Download our digital transformation cheat sheet. ]
4 points where digital transformation stalls
Here are four common sticking points that prevent large enterprises from delivering an effective and timely digital transformation – and how to address them:
1. Not having a clear and inspiring vision that aligns with customer needs
Three primary attributes are common across popular brands:
They consistently meet the needs of their target customers
They periodically do things that delight customers beyond their expectations and needs
They stand for something that resonates with their customers
To create …

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