Digital Identity and Consumer Experience are the Backbone of Digital Transformation

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Digital Identity and Consumer Experience are the Backbone of Digital Transformation In an era of increased standards of the new market reality, companies are awakening to the value of digital identity as a major differentiator for consumer experience.  While savvy business owners are relying on consumer data to make strategic decisions, consumers are also realizing the true power of their digital identities. Clearly, there’s a wave of digital transformation in the making. And that’s a great reason to feel good about!Consequently, companies are bringing together the ease of use, accessibility, privacy, and control of consumer data in their day-to-day activities to drive the massive transformation.  Digital Transformation & Identity Within IndustriesConsumer experience on digital platforms is an increasingly important metric to consider. It helps businesses and companies to deliver value to the consumer. This increases consumer attraction and retention. With an estimated 20 to 25 billion digitally connected smart devices by 2021, there is a lot to gain focusing on user experience. Due to this, the digital identity management of consumers is changing. It is moving from focusing purely on security and privacy measures to also incorporate consumer engagement. Examples can be found in industries ranging from e-commerce to banking.These businesses …

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