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A fledgling, fast-evolving technology threatens the best efforts of social media’s biggest companies to tamp down disinformation during political season. Need proof? Seeing and hearing is disbelieving. Video and audio deepfakes are an intriguing layer of subterfuge and digital hocus-pocus that could complicate things for Facebook Inc.
, Twitter Inc.
, Snap Inc.,
and others who are working overtime to rid their vast social-media platforms of misleading content and outright lies before the Nov. 3 elections. See more: Facebook and Twitter are concerned about what is going to happen after Election Day
The artificial intelligence-powered technology that helps generate so-called deepfake images and speech — one doctored video famously, and misleadingly, showed Speaker of the House Nancy Pelosi slurring her speech — could magnify online disinformation. “Repercussions for political candidates, business leaders, it is real,” says Raymond Lee, who founded Fakenet AI, a startup that is building a social media scan option to detect fraudsters and low-credibility websites. Lee told MarketWatch that his company has talked to TikTok and a third-party fact checker service working with Facebook about using Fakenet AI’s technology. Additionally, Fakenet AI has a pilot program with a publicly traded, multibillion-dollar financial institution using …
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