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WINNING the Oslo Business for Peace Awards is a huge help in strengthening their advocacy of economic growth for everyone included in the value chain, said Coffee for Peace Inc. Chief Executive Officer (CEO) Joji Pantoja.According to her, since the establishment of their social enterprise Coffee for Peace in 2008, profit was never the driving force for the business. Even then, they had been advocating for fair trade, care for the environment, and promoting the culture of peace.
Coffee for Peace has been working with coffee farmers and Indigenous Peoples in different areas in Davao Region and even neighboring areas. In the past, they had provided training for farmers while cultivating peace in the community.Despite this, the Oslo Business for Peace Awards came as a surprise for Pantoja. “I knew at that time that profit alone should not be the basis for the success of a company. I believe that it should be measured in all aspects: your supplier partner (farmer) should be growing, your employees should be happy working for you, your distributor should be happy promoting your product, and the consumers are happy because your product tastes good and they are able to help the farmers indirectly. …
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