Crowd Media takes strategic stake in Forever Holdings to push influencer marketing initiative

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The investment is expected to link Crowd’s chatbot technology with Forever’s voice-and-visual technology to create a “talking head” experience.

Social commerce business Crowd Media (ASX: CM8) has accelerated its “conversational commerce” initiative by making a strategic $365,000 investment and taking an 8% equity stake in UK-based interactive digital media company Forever Holdings.
Claimed to be the future of influencer marketing, conversational commerce allows for one-on-one communication between an influencer and a follower augmented with a digital visual “talking head” experience.
Crowd chairman Steven Schapera said the collaboration is expected to help realise Crowd’s mission of becoming the “holy grail” of influencer marketing.

“We are excited to have executed this deal [as] it takes us that much closer to our goal of changing the way products and services are sold via digital influencers,” he said.
“By linking our existing Q&A (question and answer) chatbot technology with Forever’s voice-and-visual technology, we will be able to create an entertaining conversational commerce experience between consumer and influencer.”
Investment terms
Under the terms of the investment, Crowd will issue Forever with approximately 4 million Crowd shares at $0.023 cents each, equating to approximately $91,000.
It will also provide $91,000 in Crowd services specifically in relation to …

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